Black Friday is not that far off, and if you want to buy or sell something online, you know for sure that this is the best time of the year to do that. Every year Black Friday induces a lot of people to make unexpected purchases, grow online traffic more than ever before, and increase sales for online businesses.

“Due to the coronavirus pandemic, this Black Friday is totally a different experience for everyone who likes shopping in physical stores. We should take advantage of this chance and make more people take action online,” says Mark Roman from Roman &…


Has it ever happened that you’ve sent an email and wondered what has happened with it? Have you ever written multiple follow-ups and received no answer? Have you ever spoiled numerous marketing efforts when your newsletter went to spam, and you haven’t known about that? These are the typical problems marketers meet when they don’t use email tracking.

In this guide, we’ll explain the benefits of email tracking for businesses, show how to track an email and which email tracking software to choose. You’ll understand how your marketing efforts can reach a new level with email tracking. …


The hustle-bustle around us has come to a still these past few weeks. Travelling is on a halt, schools and colleges are closed; governments are busy devising strategies to cope up with COVID 19. We are suddenly holed up in our homes and there is no better options insight so far. The economy is nosediving and businesses are suffering worldwide. Many small businesses, unable to bear the brunt of these harsh times have either shutting down their operations or minimizing them.

COVID-19 changes what we search on Google these days

The advertising landscape is changing considerably as well. This pandemic is causing an overall shift in people’s behavior towards…


From data to visuals to writing, explained step by step

Photo by William Iven on Unsplash

Are you struggling to prove value to your clients with your weekly or monthly reports? Wondering how to build a regular monthly report on the company’s Instagram performance?

In this article, you’ll find the key steps and tools to help you draft comprehensive Instagram reports and catch your client’s eyes immediately.

Understanding the Problem With Instagram Insights

With over 1 billion monthly active users, and with more and more accounts related to ecommerce business, Instagram is certainly the trending social media platform these days. Gathering your Instagram report with a summary of the performance of your clients is a great way to round things off nicely.


Some discounted tools you might not wanna miss

Photo by Artem Beliaikin on Unsplash

Black Friday and Cyber Monday are much-awaited days, often known as money-saving days among digital marketers because you can save up to 80% when you shop online. For big companies, it is also one of the most highly anticipated days of the year. They can provide limited-time offers on their products to improve sales and make people buy anything at a low cost.

“Black Friday and Cyber Monday are some of the most polarized times of the year. On the one hand, some people have aversion that ruins the spirit of Thanksgiving,” said Hasner Law’s Judy Blackwell. …


Being locally visible on Google is everything. If you don’t appear at the top of local search results, your potential customers can’t find your website, and you can’t get much traffic and revenue for your company. According to this research, 53% of people are searching for something local once per month. In other words, there are a lot of local searches happen on Google.

Every local business needs to grow online visibility. Whether you offer exclusive services, sell products or run a brick-and-mortar store, your local community can be a valuable asset as a direct purchasing or a referral source.


Grab your Google My Business profile, build localized landing pages, and track at the regional level

Photo by Priscilla Du Preez on Unsplash

Google is now showing more and more signs of becoming hyperlocal. Barry Schwartz reported that there’s a massive compression in the number of pages for Google Maps results that suppose reducing the results to a particular geographic area. Google definitively wants to push customers toward personalized results based on their exact location.

Hyperlocal marketing has been growing in business impact and potential over the last years. This growth has directly connected with the prevalence of mobile over the desktop market and the adoption of voice assistant-enabled smart speakers like Google Home and Amazon Echo.

Hyperlocal marketing is one of the…


This post was sponsored by SE Ranking.

How many times have you had to search through a variety of different tools and platforms to complete a certain task within one project? It’s a daunting task to sift through different pricing plans, interfaces, layouts, integrations. There’s a tool for social media management, another for competitive research, yet another for White Label and then the rest of the miscellaneous other SEO tools. Did you ever wish you had them all on one platform? We did too. That’s the reason why we’ve founded SE Ranking. …


You’ve asked about it and we’ve developed it for you — a detailed presentation about our most sought-after features showing you all bells and whistles of our SEO platform.

Over 100 attendees have joined us to discuss brand new as well as hidden features and options of our SEO tools.

In case you missed the Webinar or want to refresh your findings — we’ve made a recording of it so you can watch it on-demand anytime.

The recording is about 35 minutes long, so make yourself comfortable with a cup of tea and a cozy chair.

Or, if you know…


Business has always been and always will be about outrunning your rivals. To beat the competition you should spy on every marketing action your competitors are making from search rankings, to new content, to advertising strategy. In order to obtain this obtain this kind of a competitive intelligence use our newly updated Competitor SEO/PPC research tool. This service enables tracking search positions of your competitors and paid ads strategy, as well as analyze their keywords rankings in Google. Use it for your own promotion!

How to start the spying:

If you are already among our customers please log in and start the research now. …

Irina Weber

Freelance Writer, Content Strategist and Brand Manager

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